Many people think that it is accurate to say that Google+ did not have a rosy start after its launch. With social media giants such as Twitter, Facebook and LinkedIn already out there, the field was already saturated and it seemed like people did not need yet another site to socialize in. With all these challenges in the way Google+ has somehow managed to push through and establish itself as a key player in the social media market as it has even beat Twitter to the number two position of social media giants after Facebook. This has cemented its importance and even former Google CEO Eric Schmidt commented on this in his book.
Since Google+ has basically been designed like an identification verification network, what Schmidt is saying is that if you link your websites to your Google+ accounts your rankings on Google will improve. So how do you use Google+ to your advantage? Here are a few tips you can use:
Link your blog to Google+
If you do some blogging or you even have a blog on your website then it would be prudent to link it with your Google+ account. Not only is this quite easy to do but it will also display your authorship over the content. This will help your online visibility tremendously and besides, adding your picture next to the links will encourage people to click on them.
All the like-minded people in Google+ can be used as a source of information. You can share and get information that will be of interest and benefit to you and the people in your circle. You can choose to have different circles for your friends, family, colleagues, blogging, etc and you can also choose to only see certain posts from your circles. Another benefit of this feature is that other people can choose to view your posts higher up in Google’s search results if they want to.
Chat and hangout
You can also download the Hangout plugin for free and one of its main pros is the fact that it is a video chat tool. Bloggers can use it to record their webinars and conferences or even just to air their thoughts. You can use Hangout on Air to stream the video on Google+ and YouTube besides the point that a recording of the video will be sent to you. This gives you other avenues in which you can interact with your intended audience.
Even though these are just some basic tips, you can use them as a starting point. Google+ has certainly come a long way and 2013 will be no different in terms of its growth. If you are new to the social media platform you may want to hire professionals to do all the work for you since it may all seem overwhelming to a newbie. SEO Consult can help you develop an effective social media strategy and thus help you widen your online visibility immensely. The social media professionals in SEO Consult will ensure that you penetrate all the places where your customers and peers hangout and interact with them thus getting both you and the brand recognized.